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Hvis<\/em> du googler s\u00e6tningen ‘Black Friday’ udfylder s\u00f8gemaskinen den automatisk med det, den antager, at du \u00f8nsker at finde: ‘Black Friday Deals’.<\/h5>\n[\/nectar_highlighted_text][\/vc_column][vc_column column_padding=”padding-5-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”left-right” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”2526″ animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” left_padding_desktop=”4%” right_padding_desktop=”4%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][divider line_type=”No Line”][nectar_highlighted_text color_type=”gradient” highlight_color=”#00af50″ secondary_color=”#ffebeb” style=”half_text” delay=”200″]S\u00f8gemaskinen<\/strong> omdirigerer dig ogs\u00e5 automatisk til hjemmesiden Amazon, for at vise dig flere ‘gode’ eller lignende tilbud. Dette har f\u00e5et os til at t\u00e6nke – hvilken slags forbrugerdrevet verden lever vi i, n\u00e5r algoritmen ikke kun fylder vores tanker med forbrug, men endda omdirigerer os til det st\u00f8rste forbrugssymbol, Amazons website? Og lever vi i en verden drevet af forbrug, eller er der h\u00e5b om, at tiderne \u00e6ndrer sig?
\nc
\n<\/span>Black Friday<\/a><\/span>, som vi kender det i dag, startede i 1960’erne i USA.\u00a0Den sidste weekend i november var starten p\u00e5 jules\u00e6sonen, og i h\u00e5bet om en st\u00f8rre forbrugsfest, ville detailhandlere starte ud med en dag med ekstreme rabatter.\u00a0Udtrykket brugte de, for at symbolisere hvordan butikkerne bev\u00e6ger sig fra \u2019r\u00f8d\u2019 til \u2019sort\u2019. Underskud blev, og bliver til en vis grad i dag, markeret med r\u00f8d skrift, mens et overskud skrives med sort skrift. Butikkerne gik alts\u00e5 fra \u2019red ink til black inck\u2019 og derfor kaldte de denne fredag for \u2019Black Friday\u2019.\u00a0I \u00e5renes l\u00f8b har denne praksis spredt sig over hele verden og har tilskyndet hyperforbrug gennem ekstreme rabatter. Interessant nok viser en unders\u00f8gelse foretaget af Which?<\/a>,<\/span> at kun 1 ud af 20 rabatter er \u00e6gte, og at priserne har v\u00e6ret de samme eller endnu lavere i andre perioder af \u00e5ret.
\nc<\/span>
\nTegn p\u00e5 hyperforbrug p\u00e5 Black Friday har v\u00e6ret, at websider er blevet lagt ned, og at lange k\u00f8er af mennesker har samlet sig udenfor butikkerne. I enkelte, ekstreme tilf\u00e6lde, er det endt med vold og d\u00f8d blandt forbrugerne<\/a>.<\/span> Det moralske dilemma<\/a><\/span> ved en s\u00e5 ekstrem forbrugskultur og opf\u00f8rsel, er, om der opfyldes et reelt og n\u00f8dvendigt behov for nedsatte varer. Eller om forbrugeren k\u00f8ber varen, af den ene grund, at den er p\u00e5 tilbud. Dette dilemma er et af de st\u00f8rre kritikpunkter i forbindelse med Black Friday.
\nc<\/span>
\nOverforbrug, is\u00e6r i modeindustrien, er et stort problem. Dette er i stor grad drevet frem af Fast Fashion kulturen. Vi bombarderes konstant med reklamer og kampagner for nyt t\u00f8j, for at overbevise os om, at det, vi har liggende i skuffen, ikke l\u00e6ngere er moderne. Fast Fashion fokuserer p\u00e5 hyppighed og lave produktionsomkostninger. Denne produktionsform koster uundg\u00e5eligt p\u00e5 klimakontoen<\/a><\/span>, bl.a. gennem udledningen af CO2.<\/a> <\/span>Farvning af tekstiler med giftige kemikalier forurener vores vand, og et materiale som f.eks. bomuld forbruger ekstreme m\u00e6ngder vand under dyrkningen. Samlet set er effekten \u00f8del\u00e6ggende for den jord vi bor p\u00e5.
\nc<\/span>
\nSom en f\u00f8lge af Covid19 pandemien<\/a><\/span>, er det meste af Black Friday salget flyttet online, og hermed opst\u00e5r der nye udfordringer. Varerne sendes nu, i endnu h\u00f8jere grad, til andre dele af verden, hvilket igen koster p\u00e5 CO2 kontoen gennem transporten. Desuden har flere virksomheder valgt at s\u00e6nke deres priser i hele november m\u00e5ned. Det skyldes, siger de, at eftersp\u00f8rgslen online ellers vil overv\u00e6lde producenterne, da retningslinjerne for social afstand skal kunne overholdes p\u00e5 produktionsstederne.
\nEt fair argument set i lyset af pandemien. Men virkeligheden viser desv\u00e6rre ofte et andet billede. For nylig har Vice<\/a> <\/span>rapporteret om forholdene p\u00e5 fabrikker i Sri Lanka, ejet af m\u00e6rker som f.eks. H&M. Hvis fabriksarbejderne udviste symptomer p\u00e5 Covid19, blev de sendt til fabrikkens sygestue. Her blev de behandlet med h\u00e5ndk\u00f8bsmedicin og fik derefter besked p\u00e5 at vende tilbage til arbejdet. Fabrikken blev hurtigt et hotspot for Covid19 tilf\u00e6lde, hvilket bragte b\u00e5de arbejderne og lokalsamfundet i fare.[\/nectar_highlighted_text][divider line_type=”No Line”][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][image_with_animation image_url=”2558″ animation=”Fade In” hover_animation=”none” alignment=”” border_radius=”none” box_shadow=”none” image_loading=”default” max_width=”100%” max_width_mobile=”default”][\/vc_column][vc_column column_padding=”padding-2-percent” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”top-left” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/2″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_highlighted_text color_type=”gradient” highlight_color=”#00af50″ secondary_color=”#ffebeb” style=”half_text” delay=”200″]\n
Sagen<\/em> med Sri Lanka \u00e5bner op for et andet moralsk dilemma: hvem er i sidste ende skyld i de negative konsekvenser af Black Friday? Er det producenterne eller forbrugeren?<\/h5>\n[\/nectar_highlighted_text][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” left_padding_desktop=”4%” right_padding_desktop=”4%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][divider line_type=”No Line”][divider line_type=”No Line”][vc_row_inner column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” text_align=”left”][vc_column_inner column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][nectar_highlighted_text color_type=”gradient” highlight_color=”#00af50″ secondary_color=”#ffebeb” style=”half_text” delay=”200″]Flere<\/strong> producenter v\u00e6lger at tage ansvar ved ikke at s\u00e6nke deres priser – eller helt at lukke deres butikker p\u00e5 Black Friday. Forbrugerne kan ogs\u00e5 selv sende en st\u00e6rk besked til producentern<\/a>e<\/span>, ved ikke at deltage aktivt i salget p\u00e5 Black Friday. Her opfordrer flere civilsamfundsorganisationer<\/a><\/span> ogs\u00e5 til at boykotte un\u00f8dvendigt forbrug i form af online aktivisme eller organisering af protester. Dog er et kritikpunkt her, at ansvaret l\u00e6gges over p\u00e5 forbrugeren, og kan v\u00e6re med til at stigmatisere dem, der ikke har r\u00e5d til at k\u00f8be varerne til fuld pris.
\nEt vigtigt sp\u00f8rgsm\u00e5l er dog, om de producenter, der deltager i Black Friday, bruger dagen til at komme af med deres overskudslager til en billigere pris. Eller, om de i stedet producerer mere i h\u00e5bet om en h\u00f8jere fortjeneste. Det er nok desv\u00e6rre sidstn\u00e6vnt<\/a>e<\/span>, der ligger t\u00e6ttest p\u00e5 virkeligheden.
\nDerfor skal b\u00e5de forbrugere og producenter tage et f\u00e6lles ansvar for at \u00e6ndre status quo.
\nc<\/span>
\nHeldigvis ser vi en tendens til, at tingene s\u00e5 sm\u00e5t begynder at \u00e6ndre sig. Og det h\u00e5ber vi ogs\u00e5! Forbrugere er mere end nogensinde opm\u00e6rksomme p\u00e5 deres eget forbrug og de konsekvenser, det har. Sociale bev\u00e6gelser, som Slow Fashion ogup-cycling og re-use initiativer, er med til at \u00e6ndre forbrugernes adf\u00e6rd. Is\u00e6r yngre forbrugere<\/a> <\/span>stiller krav til branchen og afviser den nuv\u00e6rende forbrugerkultur.
\nc<\/span>
\nNu<\/em> er det tid for den samlede branche til at f\u00f8lge med.[\/nectar_highlighted_text][nectar_highlighted_text color_type=”regular” style=”full_text”]\n

Af Orsolya Albert<\/strong><\/p>\n[\/nectar_highlighted_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row type=”in_container” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” scene_position=”center” left_padding_desktop=”4%” right_padding_desktop=”4%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” shape_type=””][vc_column column_padding=”no-extra-padding” column_padding_tablet=”inherit” column_padding_phone=”inherit” column_padding_position=”all” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_shadow=”none” column_border_radius=”none” column_link_target=”_self” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” tablet_text_alignment=”default” phone_text_alignment=”default” column_border_width=”none” column_border_style=”solid” bg_image_animation=”none”][divider line_type=”No Line”][divider line_type=”No Line”][divider line_type=”No Line”][divider line_type=”No Line”][divider line_type=”No Line”][divider line_type=”No Line”][divider line_type=”No Line”][\/vc_column][\/vc_row]\n","protected":false},"excerpt":{"rendered":"

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